In the news

For Medef Réunion, the year 2023 is part of the economic transition, ecological and social crisis initiated in recent years under the effect of multiple factors and accelerated by the crises which follow one another without interruption. A transition which primarily concerns businesses in a context that has become more uncertain. The roadmap set by the local employers’ organization..

The brand is already investing in and supporting the development of several Reunion brands : Bourbon herbal teas, Ti Soap Pei, Elvijah… She is looking for others. Muriel Loukou-Miravete, Deputy Managing Director of Socopharm, delivers a plea in favor of Reunionese excellence that is still too little known in this field of activity. Meeting Leader : qu’est-ce qui caractérisent les offres de produits des pharmacies sous enseigne...

In less than four years, l'enseigne Kôté Santé, developed by the company Pharma 974, has become a leader in the Reunion pharmaceutical sector by bringing together 83 pharmacies under its banner. In a booming beauty care and hygiene market, la mise en place en pharmacies de techniques commerciales de pointe s’appuyant sur une identité péi a fait de...

The young Reunion start-up is the first local brand to be distributed in R’Déco stores. With this partnership, it is banking on phygital development to stimulate its sales and notoriety. Created two years ago in Reunion by Catherine Class, Zohal is a solidarity and design brand, specialized in the world of decoration. Sa créatrice crée...

Multimedia self-taught, Philippe Fort created Creaweb, five years ago. With 150 customers, his company is today one of the most sought-after local players in the creation and management of websites, particularly e-commerce. Its asset : pragmatism resulting from commercial experience in tune with needs. With some 500 visits per day, the site...

“50 years serving sustainable development and the people of Reunion Island” : Edena was born in 1972. Enjoying his birthday, the company takes stock of its contribution to the sustainable development of Reunion Island on an economic level, environmental and societal. A new major local historical player plays the transparency card. Subsidiary of the Phoenix Beverages Group (PBG),...

Le nouvel observatoire culturel d’Initiative Paris, agence média des cultures du groupe IPG Mediabrands, dévoile les 15 tendances de beauté à suivre en 2023. Réalisé en collaboration avec Synomia, spécialiste français de l’intelligence artificielle sémantique, ce nouvel observatoire se penche sur les communautés beauté en gestation en France, à partir de l’analyse des conversations Instagram sur une année : 616 312...

Yumgo invents the vegetable egg. The young start-up supports catering professionals and food manufacturers in replacing eggs in recipes. “It is necessary to change our eating habits. Gold the egg, most consumed animal protein in the world, is irreplaceable” : Yumgo was born from the idea that at a time of changing eating habits, in...

Incubator created in Reunion in 2016, Seeds supported around a hundred project leaders in the region and helped raise nearly 10 million euros in financing. Unitec is one of the main support structures for start-ups in the Bordeaux region. It contributed to the creation of 630 start-ups in its territory. Forte d’une équipe de...

Fin 2022, the launch of OpenAI's Chat GPT artificial intelligence allowed the general public to discover one of the most advanced artificial intelligences currently available. Here are different tools that can support your teams on a daily basis for your marketing. What is artificial intelligence ? Artificial intelligence (IA) is the simulation of human intelligence by machines,...