The Slash range is expanding with a new citrus-based recipe, light in alcohol, called Slash Citrus.
Full of flavor and freshness, Slash Citrus aims to be the ultimate light summer beer (4,5 % alc./vol.) to accompany barbecues. Fans of fruity beers can find it in supermarkets and supermarkets since April. (GMS) as well as in cafes, hotels and restaurants (CHR). Driven by remarkable performance in the specialty beer segment, Brasserie Licorne offers its fruity range, Slash, with this new flavoring, mainly lemon. A choice of strategic recipe since in 2023, lemon-flavored beers saw a 15% increase in value, with few players positioned on this aroma. Made with citrus fruits and a touch of basil, this new recipe reveals an invigorating aromatic palette. Slash Citrus reveals itself under a light yellow dress, slightly veiled, crowned with a very white foam with fine and regular bubbles. At the opening, a feeling of freshness is immediately felt, supported by the power of lemon and the herbaceous character of basil. With its eye-catching unicorn design and unique flavors, Slash attracts young consumers, urban, in search of originality and moments of pleasure.
Read also : “Brasserie Unicorne continues to be undermined”, in Leader Meeting no. 231, April 2024 and on leaderreunion.fr.
