A new stage opens for the famous Alsatian brasserie.
Unicorn Brewery (€98 million turnover, 189 employees) launched this year into a complete facelift of its brand of the same name, Unicorn. This rebranding comes as a continuation of a strategy deployed for several years by the Saverne brewery, aiming to develop its portfolio of own brands and to promote excellent know-how enhanced with a touch of audacity. “In a contracting beer market, notably impacted by a sharp rise in raw materials, our ambition is to add value to each liter produced by focusing on the exceptional beers segment. For eight years, we have expanded our portfolio of own brands, without putting aside private label brands, with a view to rebalancing. The challenge through rebranding was to restore order to this relatively heterogeneous portfolio of brands and to ensure better visibility in supermarkets among end consumers.”, explains Olivier Amossé, sales and marketing director of Brasserie Licorne.
