To respond to rising supply costs and prices, E. Leclerc Réunion blocks the overall price of the list of BQP products from August 30 until the end of the year.
E.Leclerc Réunion announces blocking the overall price of the list of 153 BQP products until the end of 2021. A strong measure that reflects its commitments to responsible distribution. The health crisis disrupting trade balances, freight and raw material prices are currently experiencing an unprecedented surge. Due to its insularity, Reunion is particularly affected by this increase in supply costs. At the end of the chain, it is the selling price to the consumer which risks increasing and directly impacting the purchasing power of Reunion Islanders. It is in this context, and to remain faithful to its commitments, that and. Leclerc Réunion has decided to act in the face of this situation and announces that the overall price of the list of products in the Quality Price Shield (Ministry of National Defense) 2021 will be blocked until the end of the year. With a total amount of 335,84 euros since August 1, 2021, the BQP E. Leclerc Réunion, which was already the cheapest on the island, will therefore be frozen to this day. As a reminder, following discussions held at the start of the year in the prefecture, the BQP increased in 2021 to 153 products (against 109 previously) with a ceiling price of 348,56 euros.
Call for a collective response
“In such a situation, as a responsible distributor, we consider it our duty to act so as not to leave Reunionese households in difficulties, faced with a rise in prices whose extent we do not yet know, assure Pascal Thiaw-Kine, CEO of Mouvement E. Leclerc Réunion. With this action, they now have the certainty that the overall BQP E list price. Leclerc will not increase. » To achieve this effort, E.Leclerc Réunion mobilized its sales teams as soon as it noticed an increase in its supply costs. The blocking of prices for BQP products is thus done in partnership with its suppliers., industrialists and wholesalers. “We are all affected by this price increase and our response must therefore be collective, believes Pascal Thiaw-Kine. It is important that the entire supply chain participates in this effort to protect consumers. » In April 2020, E.Leclerc Réunion had already blocked all of its prices for the duration of confinement. “Once again, the brand demonstrates its desire to be a responsible and committed player for its territory. It is in times of crisis that we must respond, refocus on our values and demonstrate our commitments in order to face this situation alongside the people of Reunion Island” concludes Pascal Thiaw-Kine.
