The emblematic brand of the Bel group has just been voted favorite brand of the French in the “fresh cheese spread” category.. This is an opportunity to recall the astonishing culinary creativity that has developed in recent years around this iconic cheese with its inimitable taste..
The French favorite brand is a distinction which rewards a brand with a guarantee of quality and a level of recommendation by French consumers.. It’s Boursin’s turn to win this distinction with 75% of those surveyed saying they like the brand, according to a study carried out from February 1 to 2, 2023 on the OpinionWay panel, from a representative sample of 1,001 people from the French population aged 18 and over. “Iconic brand of fresh spreadable cheeses, Boursin has been able to evolve with consumer trends and the commitments of the Bel group. Thanks to its inimitable Garlic and Fine Herbs taste, Boursin, ever more creative in its uses and tastes, is now available in spreadables and is popular in its new plant-based version, by embodying the new strategic path of our group. That it is elected the favorite brand of the French represents great satisfaction for all our teams. It’s recognition of its place in the daily lives of the French.”, analyse Marianne Cara, director of adult brands, Bel France.
Boursin, praise of creativity
In this same study, Boursin also ranks number one in proximity items, quality and usefulness. Boursin indeed offers numerous ranges : fresh spread, cuisine, salad, appetizer rolls, sea caterer, as well as the vegetable Boursin since 2022. More than 30 references depending on desires and occasions. Boursin offers a diversity of uses : cheese platter, toast, quiches, etc. It is also cooked, cold, hot, with vegetables or fish… Consequence : Boursin sales increased sharply during confinement in 2020. The brand regularly observes viral trends on social networks such as the “Boursin feta pasta challenge” from Anglo-Saxon countries., a phenomenon recipe that set the web on fire in 2021 ! For several years, Boursin collaborates with recognized chefs who develop new recipes, like Pierre Sang Boyer, Amandine Chaignot, Grégory Cuilleron and Camille Delcroix, winner of Top Chef in 2018.
Boursin, a cheese made in France
The Bel group is one of the world leaders in the branded cheese sector and a major player in the healthy snacking segment.. Claiming its local roots, the Bel group produces Boursin in its Pacy-sur-Eure cheese factory, in Normandy. The milk and cream making up the products are French. The milk comes in particular from the group's partner breeders united within the Association of Bel Ouest Milk Producers. (APBO).
