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Shield Quality Price : basket price unchanged

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The Quality Price Shield partners agreed at the beginning of April on the 2023 basket, the total amount of which remains unchanged, at 348 euros. The standard trolley accommodates new products corresponding to strong local consumption habits and distributors have made new commitments to limit stock shortages. 13 products were added following requests from the Price Observatory, margins and revenues to expand the offering, offer products more suited to needs, add products with nutritional value and offer less expensive local products. To note : since 2021, the E.Leclerc Réunion brand offers, in addition to the BQP, a basket composed of a minimum of five fresh fruits and vegetables, at least 60% local. Varies depending on the season, the “péi basket” evolves every week. E.Leclerc Réunion is currently the only brand to offer this “pei basket”. The big news for 2023 is the expansion of the BQP to DIY products, with the participation of the Leroy Merlin and Weldom brands (Ravate group), and Mr.Bricolage (groupe GBH). Distributors have also made a commitment to strengthen the visibility of BQP products in stores and to limit the risk of stock shortages.. For that, greater flexibility in product substitutions has been granted to brands, with the new possibility of replacing the missing product in a given range with a similar product in another range.

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