The 2024 Quality Price Shield was unveiled in mid-March : the basket of everyday consumer products available in large and medium-sized supermarkets contains 153 products for a maximum price of 348 euros, like last year, despite inflation.
Appeared last year, the “DIY” basket is made up of 27 products, five more than in 2023. Its price increases by only three euros (293,10 euros). 2024 sees the entry of a new category in the Réunion Quality Price Shield : that of the automobile. It includes four products (car air freshener, windshield washer, shampoing lustrant, microfiber sponge) and a service (engine change for passenger vehicles in segments B and B SUV more than five years old), for a maximum amount of 153 euros. Other novelty : the brands undertake to inform consumers of the temporary unavailability of products by means of “product victim of its success” posters placed at their location. Brands are also invited to anticipate to limit supply disruptions.. BQP products are present in large and medium-sized supermarkets under the Auchan brand., Carrefour, Intermark, Leader Price, E.Leclerc,Run Market et U, in DIY stores (Leroy Merlin, Weldom, Mr. Bricolage), as well as with automotive equipment brands (but not spare parts dealers).
