Just like the opera, referral marketing requires careful preparation to be fully appreciated and, Above all, to bear fruit. Imagine yourself facing a work by Verdi without ever having listened to a single opera aria : the experience would be confusing. In the same way, launching into referral marketing without solid preparation risks setting you up for failure. So how can you ensure your business gets the most out of this powerful growth lever? ?
The key lies in rigorous preparation. For a network to recommend you effectively, he must understand precisely what you are doing : what product or service you offer, how you provide it, how your offer stands out from the competition. You must therefore be able to communicate this information clearly and concisely. This preliminary step is essential to ensure that your network can recommend you in a relevant and convincing manner.
The precise balance sheet of the company
Before you even think about developing a referral marketing strategy, take the time to make a precise assessment of your business. Why are you in business ? What exactly are you selling ? Who are your customers ? How competitive are you ? These are the fundamental questions you need to answer to build a strong foundation for your referral strategy.
A positive and encouraging attitude
Once these basics are mastered, you will be able to move on to more complex aspects of networking. Adopt a positive and encouraging attitude, not only for yourself, but also for those you interact with. Get to know networking tools : business cards, informative badges, even applications to manage your contacts. Networking is a skill that is learned and perfected over time ; continue to educate yourself by reading specialized works, by listening to podcasts or watching educational videos.
Continuous learning
Recommendation marketing, just like the opera, takes time, patience and, Above all, continuous learning. By mastering the fundamentals and investing in continuing training, you will lay the foundations of a solid and effective growth strategy for your business. SO, prepare yourself and embark with confidence on this adventure : success is within reach.
For more than two decades, Sylvie & Annick Miquel has accumulated solid professional experience by successfully supporting entrepreneurs, teams and leaders of all kinds, both in the private and in the public. In their capacity as BNI Executive Directors in Reunion, of BNI National Directors in Mauritius and John Maxwell Certified Coaches, they are determined to help entrepreneurs, their families and communities, to succeed and prosper thanks to their innovative and efficient business approach.
Sylvie & Annick Miquel
Directors BNI Meeting
& BNI Maurice
+262 692 45 84 00
bnireunion@bnifrance.fr
contact@bnimauritius.mu
