Mi-mai, the L2D Group bought the entire Body’ minute and Nail’ minute franchises in Reunion, i.e. 12 beauty salons. On September 10, the Group opened a thirteenth beauty institute in the city center of Saint-Benoît..
The L2D Group has strengthened its presence in the field of beauty and well-being by taking over the Body’minute and Nail’minute franchise in Reunion Island., i.e. seven beauty institutes dedicated to hair removal, for facial and body treatments and five institutes dedicated to the beauty of hands and feet. With the resumption of this network, Olivier Levy, president of the L2D Group and Anne Levy, general director of Body'minute, embarked on a new adventure by making a point of transmitting the energy of the group while upholding its key values : Pleasure and Humanity. The L2D Group has great ambitions to develop this concept on the island. It is with this perspective of development that a new Body’minute institute opened its doors in the city center of Saint-Benoît, Friday September 10, 2021. Reunion Islanders in the sector can now go to 20, rue Louis Brunet to discover the institute and benefit from the different hair removal and treatment services. This is located next to the new Adopt’ store which opened its doors a few weeks ago.
Speed, efficiency, low prices, without an appointment
Body’minute is a network of 500 beauty institutes, exclusively feminine and distributed by 220 franchisees internationally. Son concept ? Speed, efficiency, low prices… and this without appointment ! For more than 20 years, this unique concept meets the expectations of active women, as well as adolescent girls and students in a constant quest for quality and well-being without breaking the bank. The institutes are accessible to the greatest number of women thanks to a subscription to 9,90 euros per month (8 euros for students) and unbeatable subscriber rates : hair removal starts at 5 euros per area, body and facial treatments from 12,50 euros. Body’minute works exclusively with its range of Skin’minute Swiss Expert cosmetic treatments, allowing subscribers to prolong the effects of visiting an institute and to accumulate Beauty’minute points which will then be transformed into free cabin treatments.
L2D, a group from Reunion
L2D, Levy Development Distribution, is a Reunion group of companies founded in 2010 by Olivier Levy. With Adopt brands, Jacadi, IKKS and the Japanese franchise Miniso, the L2D Group has established itself as a major player in retail in Reunion. Its development continues in the field of catering with the recent acquisition of Columbus Café as well as in that of beauty and well-being with Sibel, supplier of aesthetic and cosmetic products for professionals. Nowadays, the L2D Group has 40 points of sale in Reunion, 3 e-shop (www.adoptreunion.re, www.merci.re, www.jacadireunion.re) and now has nearly 200 employees.
