BeautyMix has designed an innovative robot that allows you to make your own cosmetic products, in order to control its composition, with natural ingredients, bio, and healthy recipes. Present in 500 points of sale in France, the home cosmetics robot is now exported to three European countries : Belgium, Luxembourg and Switzerland.
BeautyMix is a robot that weighs, heated, mix all the ingredients to make your own cosmetics in one click and just a few minutes. BeautyMix offers simple recipes, with a limited number of ingredients, tested and approved in the laboratory. Natural ingredients sourced as locally as possible, in reusable glass packaging. The French start-up was at the IFA technology fair in Berlin last month to present its ingenious robot. BeautyMix has established itself in the world of beauty by also committing, with this approach, for respect for the planet, for the evolution of consumption patterns and for the health of all. BeautyMix defines itself as “a socially committed company that creates value and employment in France”. The brand is part of homemade which is becoming a real underlying trend, a movement to change habits, which was confirmed and accelerated by the health crisis. Created by Nelly Pitt in 2018, BeautyMix was quickly able to convince consumers and distributors. With its first steps in export, the team, now made up of eleven people, intends to continue its development and defend its vision of tomorrow’s cosmetics even further.
A meteoric rise
From BeautyMix, a belief. That of Nelly Pitt, who discovered homemade cosmetics when her daughter was born, and who gets involved very quickly to share his new passion and his values of transparency, responsibility and ecology. “I never imagined myself as a business manager, but along my journey, of my career as an engineer in water treatment plants and especially the birth of my children, I opened my eyes to the need to move the lines, and I decided to act to change our consumption patterns ! Eventually, entrepreneurship presented itself to me as an obvious choice when I wanted to give real meaning to my work. » BeautyMix immediately attracted big names in distribution. Nelly Pitt's appearance on the show Who Wants to Be My Partner ? on M6 in January 2022, allowed him to bring Jean-Pierre Nadir into the capital of the company, co-founder of FairMoove and committed investor, him too, for the ecological transition.
A robot sold every 15 minutes
“I am proud that our innovation has captured the attention of such an investor. This opens new doors for us and allows me to say that the bet on homemade cosmetics was the right one.. Many of us are concerned about the origin of the ingredients in our cosmetics and their environmental impact.”, continues Nelly Pitt. With a robot sold every 15 minutes, the success of BeautyMix cannot be denied : in just three years, BeautyMix has helped avoid more than 550,000 single-use plastic packaging ! But that's not all : imprint of ethics, BeautyMix uses workers with disabilities to manufacture its products and send packages. The quality of recipes with natural ingredients, spearhead of BeautyMix, now attracts new markets such as Belgium, Luxembourg and Switzerland.
