Audika, expert, hearing health specialist and pioneer, has been working for more than forty years with the conviction (became his slogan) that “to hear well, it changes life ». Audika has just been voted the French people’s favorite brand in the “hearing center networks” category..
Audika took first place on the podium in terms of empathy, after a study carried out from November 16 to 17, 2022 on the OpinionWay panel, from a representative sample of the French population of 1,003 people aged 18 and over. “To live life to the fullest, it is essential to hear well. After being voted Customer Service of the Year* for the third year in a row, being recognized today as the favorite brand of the French is a new recognition of the work, the involvement and commitment of our teams who express themselves locally in our 600 Audika centers in France and at all our points of contact : our site, our social networks, etc. », explains Michaël Tonnard, CEO of Audika. According to an Ifop study from December 2021, three out of four French people know the Audika brand, pioneer in the popularization of hearing aids through its television campaigns. After calling on Robert Hossein, then Annie Duperey, it is now with a musical advertising saga to the rhythm of the title Don’t stop me now by the group Queen that Audika continues its awareness-raising work. “This notoriety is above all the result of the close proximity we maintain with the public”, analysis Michaël Tonnard. « Avant, the treatment of people suffering from hearing problems was done in a hidden manner, on the floors above the pharmacies. We were pioneers in the creation of a network of well-established hearing centers. This gradually made it possible to de-dramatize the process of going for consultation and to raise awareness among the general public.”, he continues.
First free hearing assessment
The Audika brand is now present everywhere in France, including in very small towns. It is possible to make an appointment there for a free initial hearing assessment carried out by state-certified hearing aid specialists who provide support adapted to each person in collaboration with ENT doctors.. Other awareness-raising action : every year, as part of its support for the campaign for better hearing, free screenings are offered in “Go Banana” trucks that crisscross France. Seniors are of course Audika’s core target. However, the brand has also developed several centers of expertise : in addition to implant poles, tinnitus and music specialty, pediatric experts treat children's hearing problems from an early age. Audika helps more than 200,000 people per year to identify their hearing difficulties..
A family brand that has become global
It was in 1976 that the Audika adventure began, on the initiative of two brothers : Alain and Jean-Claude Tonnard. Audika is today the leading hearing health brand in France.. The company employs more than 1,400 employees in the 600 centers it owns and within its support functions based in Gennevilliers. Audika was bought in 2015 by the Danish company Demant, world leader in hearing health. But she kept her family DNA. Michael Tonnard, son of one of the founders, was appointed general manager of Audika France in 2018. It is also the Audika brand that was chosen for the entire retail activity of the Demant group internationally.. It is therefore present in 130 countries and supported by the 18,000 employees of the Demant group..
* Organized since 2007 by Viseo Customer Insights, the election for Customer Service of the Year is a prize which rewards the quality of customer services of French companies by sector of activity.
FAVORITE BRAND OF THE FRENCH : A GUARANTEE OF QUALITY
Since 2015, the “favorite brand of the French” distinguishes brands based on consumer recommendations according to their category. An external survey institute compares all existing brands on a market. Based on the results of this study, the reward goes to the brand with the empathy rate (brand like rate) highest in its category.
