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Friday 17 January 2025

Arranged Blard Bourbon Pointu on the verge of winning its bet

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Most of the 974 numbered copies of the limited edition Arrangé Blard Bourbon Pointu found buyers in record time. Internationally, the house has just added Taiwan to its distribution network and obtained a gold medal for its first participation in an international spirits competition : le Warsaw Spirit Competition, in Poland.

The Reunion brand which makes arranged rum a precious product recently unveiled, with pride, its first limited edition to Bourbon pointu, a double celebration of excellence of the Reunion terroir. An Arrangé Blard as the best sommelier of Reunion Island 2023, Florent Jonquille, qualifies as “an exceptional product with great finesse”. Available in 974 copies, this edition with strong symbolic value was first marketed online for pre-order on a specific site, with the possibility of choosing your bottle number, from 1 to 974. Online booking is closed, but latecomers still have the possibility of obtaining one in December at certain points of sale of the brand. The list of points of sale for the limited edition can be found on the site (bourbonpointu.arrangeblard.com).

A new stage in 2025

At the end of this year, Arranged Blard finalizes its distribution in Taiwan. An Asian market which is added to the map of the brand’s distribution territories : The meeting, Martinique, Guadeloupe, hexagonal France, Maurice, Poland. Continuing on its momentum, the brand is counting on a leap forward in its distribution in mainland France in 2025 : negotiations to be present throughout the French network of Nicolas cellars must begin at the end of the year. Internationally, the house is now targeting the Swiss markets, from Belgium and Mexico. Hence the importance of the move at the start of next year to larger and better adapted premises, and the fundraising that Arrangé Blard hopes to sign in 2025. A new step that will allow the project to continue its development.

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