Launched during the Cauldron Riots, a March 1991, Antenne Réunion has progressed quickly to the point of prancing at the top of the audiences for many years now. The channel which renewed local television news has established itself in the hearts of Reunion Islanders through a presence anchored in daily life.
How many private local televisions, including nationally, can boast of permeating the daily lives of tens of thousands of people as much as Antenne Réunion ? By presenting its new program schedule in August (the first under the aegis of the Cirano group, owner, since the end of 2021, of the chain), animators, presenters and journalists testified to this almost emotional bond which attaches them to a large part of the Reunion population. A bond that was forged from the beginning of the broadcast of Antenne Réunion, 31 years ago, and which has never been denied since. The capital of sympathy for this channel has been fueled by many television initiatives since that time, but it took root in a very particular context which deserves to be remembered : coverage of the Cauldron events in March 1991. March 18 exactly, the new private television channel Antenne Réunion launched its first television news, while Reunion Island was shaken by this major event in its contemporary history. The channel's first viewers discovered a new approach, impactful, in touch with the event, local television journalism. Information will be the spearhead of the channel’s success (20% audience share from 1993), also nourished by inventive and diversified programming which was able to support and please two generations of viewers. Thirty-one years have passed, the favorite channel of Reunion Islanders continues to be in the lead, strong in this popular image, professional and innovative. Sa part d’audience, 30% for years, is here to prove it.
“Everything that brings us together”
Among the faces that symbolize this stability, which we are pleased to see again at the start of the 2022 school year, there is that of Christophe Bégert, one of the channel's flagship presenters. “Our values are authenticity, agility, the audacity, describes Christophe Bégert. Antenne Réunion has perpetuated this brand image since its beginnings by renewing it thanks to its capacity for programmatic innovation. It’s a happy medium between adapting to an audience that evolves from generation to generation and remaining faithful to our values. » Attachment to the chain has been passed down from parents to children. “This is the fruit of our work linked to the importance of family in Reunion Island.. Aren’t we talking about the Antenne Réunion generation? ? Television is the family media par excellence. Our programming is focused on the interests of Reunion Islanders. We show everyday life, and we are part of it, with local, local production that informs and entertains. Gathering and proximity are our reasons for being. This is the meaning of our latest slogan : “Reunion Antenna, everything that brings us together.” »
Information regains weight in 2022
Antenne Réunion’s new programming once again revitalizes the recipe that made it successful. So, major crossroads of television audiences, information regains weight and is modernized. The midday news becomes interactive, open to questions from viewers. otherwise, a 52-minute monthly magazine, unique format for regional information, sees the light of day, devoted to current issues of concern (purchasing power to start). Innovation that does not go unnoticed either : the Dann rézo show intends to decipher biased or false information circulating on the internet and social networks. We can also cite the place given to artistic and cultural information on outings, concerts et spectacles. Without forgetting sports information. Indian series are another signature of Antenne Réunion. It is to the Reunion channel that we owe this discovery from the mid-2000s. Interesting the public in codes other than those of American and European series was another bold move that paid off. This year, the programming once again gives pride of place to this opening to the world with several new Indian series.
