Approaching its first year of existence, the Reunion e-commerce platform, which only sells immediately available products in Reunion, more than doubled the number of articles to which it provides access. It is currently redesigning its site to improve its fluidity..
More than 800 traders in Reunion have a site and sell online. Between these local sites and the flows of major international platforms, online purchases would generate a billion euros in turnover, just in Reunion ! What is sure, is that online purchasing is on the rise, the habit has gained ground in the context of health restrictions. The hoped-for windfall arouses vocations. Several e-commerce platforms have emerged in Reunion in recent years : Papaya, Kangou, neighborhood, Typical, Amazot… The latter chose the strategy of breadth of the offer by applying the simplest and least costly model in investment. It forms partnerships with merchants already selling online, interested in additional visibility and a complementary distribution channel. Traders only have to make one transaction : install a plug-in on their site to link it to the Amazot.re platform. “What takes them five minutes, indicates Léo Miniou-Montels, operational director of Amazot-re. They have no fees to pay. Our commission on sales, 5 %, is our only remuneration. »
Goal : 50,000 products in the catalog
Taking a long-term view, Amazot.re patiently continues to build the largest online catalog in Reunion Island. The platform currently provides access to 25,000 products, i.e. already 2,5 times more than when it started. Around fifty traders work with her. Amazot has now set itself the objective of reaching around a hundred partner merchants and 50,000 products in its catalog. “Our ambition is to be the reference when we have a purchase to make. With a large catalog, Amazot.re allows two things. Firstly, to compare products and their prices without spending hours navigating from one shopping site to another. It then allows you to purchase online. Delivery takes place within 48 hours anywhere on the island, without additional cost. » Product exchange and local after-sales service complete customer service.
The redesign of the site
“We are going to make Amazot.re navigation more fluid by speeding up page loading time. We are also improving our natural referencing on search engines. Visually there will be no change. The ergonomics of the site, its ease of use, stays the same. » This technical upgrade, which accompanies the expansion of the catalog, confirms the platform’s strategy : it is through the user experience that it wishes to be recognized and convince buyers and sellers to go through it. Amazot.re has communicated relatively little until now, mainly on social networks. Its slower and progressive approach is therefore also intended to be more prudent and economically viable than those chosen by other platforms., as shown by the shutdown of the Papay.re platform.
