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Meeting
Sunday 22 December 2024
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TAG LEADER REUNION

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France Loisirs is reinventing itself

Last year, the company completely renewed its model by refocusing exclusively on books and with an unprecedented and almost disruptive innovation in this commercial sector. : the Pass-Lire with its “pot”, a kind of reading savings account that changes the way we buy. The loyalty prize pool formula allowing you to earn points or reduce prizes..

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