Mars Wrigley France is one of the most dynamic players in the ice cream market. In 2020, the company continued its innovation strategy with the launch of two new recipes Snickers and Mars in the jar segment. “A dynamic and efficient segment” in Réunion, judge Sébastien Caput, GMS sales director at Redisma which distributes....
The success of the historic Reunion ice cream brand, Adélis, repose sur des saveurs péi valorisées par un savoir-faire bientôt cinquantenaire
Pour François Chan-Liat, General Director of Glaciers Réunis Industrie, producer of the Adélis brand, “our customers are loyal to perfumes, to tastes. Also do something new, oui, but as long as you press it....
Driven by gourmet innovations popular during confinement, the ice cream category returned to growth of +10% in value in 2020. A record result boosted by French people looking for pleasure products and manufacturers who have placed innovation at its highest level to satisfy them. Result : the French have never....
